Data insights how to#

Define your problem using data, user stories, or any other relevant inputs.

Here are some tips for making sense of your data and getting real insights from it. However, this data isn’t always easy to understand. Whether you are looking for information on how many customers have purchased a product or what marketing campaigns are most effective at generating leads, data can tell you. Sam Cambell of Reddiquette adds, “Data is everywhere, and it has the power to give you insights about your business. This is why a hybrid approach to AI-enabled consumer intelligence that combines expert teams and AI-powered technology is best suited for today’s brands that need to make fast, confident decisions.” Human-machine teams deliver scale and speed – and ensure insights are accurate and ethical. But, to ensure relevance, you need human expertise to not only manage the technology, but also bring an understanding of user-generated content, cultural nuance, and local context.

Advances in machine learning have made it possible to decode the true meaning of data and human language. Our best tip: Combine human intelligence and machine intelligence to get insights that are accurate and actionable.

You should use data to answer your existing questionĪurore Legentil of Synthesio explains, “Uncovering actionable and meaningful insights from data is all about methodology.įirst, start with a specific business question (how does my audience feel about my last product launch? What content type has the highest engagement with my audience?), then use human AND machine intelligence to find the answer. Many newbies skip the question step and dive right into the data. Start with the question you are trying to answerĭata is only as useful as the question you are trying to answer.

Invest in a data visualization platformġ.

Make it easy for other departments to access the data they need.

Don’t confuse correlation with causation.

Start with the question you are trying to answer.

So, here are tips to make the process of pulling actionable data insights simpler. It is easy to get overwhelmed when it comes to analyzing data.

Data insights how to#

Related: How to Analyze Data: 30+ Experts on Making Sense of Your Performance 10 Tips for Pulling Insights from Data